7 Ways To Promote Your Local Business on Mobile Effectively
Do you cherish the start of a business plan? Do you want to have an active but inexpensive marketing strategy?
You may have limited financial resources in the early stages of your startup, but that doesn’t mean that you can’t advertise your brand effectively.
With the continuous development of the internet, you can promote your local business on mobile widely without costing you a dime.
Let’s dig in the top 7 marketing tactics for local business owners.
1. Start a blog
Nowadays internet has become reliable sources of information for everyone. Therefore, starting a blog is an excellent way to marketing the value of your business to the customers.
A well-invested blog will help your small business build your image to your followers. Remember to publish new content frequently to promote your brand image. Moreover, engaging content that is continuously updated will make your blog popular to search engines.
Blogging does not require you to be an expert or have excellent articles. Just provide your customers with helpful information about your products or tips on how to use what you sell effectively.
Once you have established a loyal reader community for your blog, they’ll visit your website regularly and be well aware of your brand.
2. Create content that attracts your audience
People love consuming blog content online. To take advantages of that, you need to create content that attracts your future customers.
As mentioned before, a blog is a great tool to publish your articles with useful information about your business. Moreover, you can upgrade your business promotion campaign by combining blogs and SEO marketing.
Publishing detailed, informative, and meaningful articles on your business website will strengthen your customer’s trust in your brand.
3. Increase your social media presence
With the incredible development of today’s social media, you will find utilizing social networking is the most effective way to market your products. Therefore, you need to be active on as many social media platforms as possible.
You can create your own Facebook fan page for your business then advertise your products and interact with potential customers there.
Increasing your social media investment for various platforms like Instagram, Twitter, Flickr will make a significant effect on your business.
Set up your business profile or page on a variety of social media sites such as Facebook, Instagram, and Twitter. Pay attention to update many attractive contents for your business profile and remember to attach a link to your website. Look for groups that concern about your type of products or services and participate actively in the conversations.
You should focus on using your social networks to communicate with your followers and build a relationship with them. Ask them questions, and then use their feedback so that you can improve your process.
4. Put up attractive content on Youtube
YouTube is the largest online video hosting channel in the world today. It has billions of active users around the world.
Video ads are seeing remarkable changes over time. Instead of advertising on television or newspaper, promotional videos on YouTube are becoming the first choice of many companies.
The benefits of Youtube compared to other types of social media includes:
- Higher concentration in your advertisement
Because users actively choose videos and decide to watch ads, the ability to remember will be higher. When watching YouTube, users are often focused and less distracted by other media channels, so their ability to focus on advertising is better.
- Not just view, but “true view”
You only have to pay when users see 30 seconds of advertising or watch the entire video. Viewers can actively ignore ads after 5 seconds if it is not appropriate, and you do not lose money for this. It means that your brand will be promoted for free when users “ignore ads” after watching it for at least 5 seconds.
- Available on a wide variety of devices
You can watch YouTube video on your desktop, tablet, or mobile phone. Therefore, YouTube ads can reach potential customers anytime and anywhere, whether they’re on the road or at home, in school or work.
With outstanding advantages, YouTube Ads, in particular, will become the most developed marketing trend soon.
5. Ask for Reviews/ Focus on Reviews
According to the statistics, about 85% of users trust online reviews more than advertisement coming from brands. Meanwhile, another report said that customers would spend 31% more on companies that receive excellent reviews on the social network.
To increase the chance that customers will leave a review, try our suggestion as below:
- Provide users with various ways to leave reviews
You can include many options for both detailed reviews as well as short and fast responses. In this way, consumers can save time in writing reviews or will tend to leave a brief but useful review for the brand.
- Provide users with guidance on how to leave reviews (for example, designing a specific questioning form for your product or service)
- Send your customers a note thanking them for their response, and ask them to review your site online.
Reviews play a huge role in digital marketing. Therefore, looking for positive reviews play a significant role in your marketing strategy.
6. Join the local business community
Participating in community activities, whether in partnership with local authorities, business groups, or trade associations, will also bring beneficial relationships for the business.
You can attend public events such as street fairs or evening fundraising for schools with low funding costs but still achieve the marketing goals planned.
Actively participate in many social activities in your local community with all of your heart. That will help you to amazingly promote your brand and get the words out there about your company.
7. Collaborate with a local influencer
To take your business brand spread widely in a short time, you should consider working with local influencers like famous bloggers or journalists.
You can get in touch with them and provide them with compelling content. Influencers have a huge amount of loyal followers, and you have a good chance of turning their followers into your potential customers as they believe in the influencer’s recommendations.
Remember, don’t just choose the ones who have a lot of follow-ups. You need to consider whether their followers are interested in your products or not. By asking these question will help you to find out the best choice for your brand:
- What topic does that person often talk about?
- Do followers interact with them?
- Are their core values similar to the brand?
- Is their social network performance consistent with your brand’s style?
Using influencers means you have to “teach” them about the product, but more importantly, take the time to build real relationships with them and give them space to create content with their style.
I hope this article has provided you with the simplest and most effective ways to grow your brand. Take a look at your current marketing campaigns and consider whether they are generating the results you want or not. If you’re looking for new ways to promote your local business, use this guide as a reference.